Project Description

Supercar Finance brand and website design

Brand

Sterling Capital Finance wanted a modern, clean brand identity to differentiate them in the crowded finance brokerage market and to ‘retro-­‐fit’ with their established and successful automotive finance divisions.

Town took the ‘go faster stripes’ which form part of the existing Supercar Finance and Classic Motor Finance identity and created a ‘parent brand’ of simple, natural stature, with the silver and dark blue colour ways exemplifying Sterling Capital’s professionalism and financial trustworthiness.

Sterling Capital Finance brand and website design

Website

Sterling Capital Finance briefed us to build a clean, fresh website demonstrating the breadth of expertise, professionalism and impeccable credentials of this well-­‐ established business.

We wanted to set the brand apart from more sterile financial sites in the online environment and used bold photography and simple graphics to achieve this.

The fully responsive website works perfectly on mobile devices and links easily and effectively with social media platforms.

Sterling Capital Finance website design

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