Supercar Finance are specialists in financing luxury, performance and prestige cars. As we got to know the business, we learned that many of their customers came back time and again – and recommended the company – not only because of the excellent service that Tony Howe and his team provide but also because of their immense knowledge of -‐ and passion for -‐ performance cars.
We found that the satisfaction customers felt in dealing with Supercar Finance became a tangible part of the uniquely personal, enjoyable experience of purchasing a special motor car. It was about having made the right choice -‐ the knowledgeable choice -‐ in more respects that just selecting their car.
It was about taking pride in their discernment.
‘For the discerning’ is now the core proposition that underpins marketing and is reflected in our strapline:
For the discerning performance car enthusiast.